| Heather wool wrap coat and Ella cashmere jumper Theo and George | Black high-waisted straight leg jeans & Other Stories | Hat Anthony Peto | Gold farthing necklace Chupi |
More and more producers of clothing are beginning to show a heightened awareness of, and responsibility for, the impact the fashion industry has on the environment by placing more emphasis on high quality clothing that is built to last and designed to leave minimal waste, rather than practices favoured by fast fashion retailers which sees extreme waste and polution.
Enter Irish brand Theo and George. Created by Katie O’Riordan, it was designed to bring a range of everyday essentials to the Irish market, clothing for busy women who don’t have time to think about getting dressed each morning. The idea was to create a ready-made capsule wardrobe consisting of pieces that could be easily mixed and matched, offering a number of different outfit options for various occasions.
By combining sustainable production and ethical manufacturing processes yet not scrimping on style, Theo and George have carved a niche for themselves in the Irish market, creating a unique brand offering. From the pieces I’ve worn from their first collection, I’ve been really impressed. They are comfortable, warm, durable (most can be machine washed, even the cashmere) and they work with a lot of existing pieces in my wardrobe. I’ve fallen in love with the Ella cashmere jumper, it’s so soft and doesn’t lose its shape, and has extra long sleeves which makes it nice and slouchy. I sized up and got a medium in this to make it more oversized. The Heather wool wrap coat has also been a welcome addition to my wardrobe and it looks just as well paired with a midi dress for evening events as it does with jeans and a jumper, again emphasising the versatility of the collection. The wrap belt can be removed if you want to wear the coat open, but it has been keeping me really warm on these chilly December days when it’s fully belted up and with the cashmere jumper underneath.
The concept of buying less and choosing well appears to be on the rise with more people willing to invest in lasting clothing rather than repeatedly purchasing throwaway high-street pieces. And with this move away from the disposable economy, independent brands like Theo and George have an opportunity to thrive while doing their bit to reduce the negative effects the fashion industry has on the environment.
In collaboration with Theo and George.
Photographs by Liadh Connolly.